Cannabidiol is still popular among customers, but the epidemic has negatively affected the market on the whole. It has caused disrupted cannabidiol creation and distribution, plus slowed growth temporarily. Maybe that is why Brightfield Group says that the market could be worth many billions of dollars fewer than what it once predicted. On that note, let us look at CBD consumer trends slightly more in detail.
Customer Insights
An Invisibly survey of over 1,000 customers discovered that 62% of them have not tried CBD products. That suggests that a big opportunity is still there for groceries to get new shoppers who may be unaware of cannabidiol’s benefits. People who use ingestible and topical forms of cannabidiol are mainly women. People who state that they would think about consuming cannabidiol mention anxiety, pain relief, and stress as top causes to do so.
Pointing them to CBD gummies is perhaps among the best ways of introducing people to cannabidiol. Why? Because data from High Yield Insights suggests that 6 out of 10 new cannabidiol customers try the gummies before other varieties of CBD. Keep reading this CBD trends 2021 list for more information regarding the hemp compound.
CBD Segmentation Growth
The product segmentation process will try more to address customer needs like anxiety, pain and stress relief. Anyhow, that may be difficult for producers because regulations restrict making health claims about CBD. Scientific research supports cannabidiol’s use to tackle various health conditions, including inflammation, sleep disorders, seizures, and inflammatory bowel disease.
The existing body of research about the effectiveness and safety of cannabidiol may grow fast to keep up with customer and business interest in CBD.
Quality Assurance Enhancement
As per a 2017 study featured in JAMA, around 22 out of 84 tested CBD goods had lower dosages than what was mentioned on their packaging. More and more customers will seek reputable third-party laboratories’ testing documentation to confirm potency claims. CBD brands will seek ways of differentiating themselves and gaining customer trust through communication about pesticide-free hemp growing practices, harsh solvent-free extraction, and other CBD quality markers.
Continuous Education
As per research, 58% of people in the US do not know the distinction between cannabidiol and tetrahydrocannabinol. The biggest chance to get CBD sales lies with US retailers that could educate customers about CBD dosing, effectiveness, safety and uses. Offering reliable and accessible education can aid in driving customers’ CBD awareness and use.
